FUTURE BORDER 2026
Applied AI driving the business future
Join the third edition of Frontera Futura, CCE Tijuana's applied artificial intelligence platform that connects companies, leaders, universities, startups, industry, and government through workshops, strategic content, and real cases that drive competitiveness from Mexico's most dynamic border.
Program
Frontera Futura Summit 2026 is an intensive day of AI applied to the border industry. In two parallel rooms —EXPANSION & DEMAND and HEALTH / CUSTOMER EXPERIENCE (CX)— the focus is the transition from conversation to implementation: criteria for choosing the first pilot, real cases that have already scaled, governance, and ROI for operational decision-makers.
Discover, engage, and lead from Tijuana.
Room 1
Room 2
Expansion & Demand
08:15 – 09:00
Registration and accreditation
Program at the entrance and signage per room. A 90-day checklist is handed out.
Info
Accreditation opens 45 minutes before the plenary. At the entrance you'll find the day's program and per-room signage to plan your route. Every attendee receives the 90-day checklist, the tool worked on throughout the day and closed in the final plenary.
Access & coffee
09:00 – 09:20
Technology that connects and converts
Joint opening: from the general AI conversation to applied cases in marketing, retail, logistics, and healthcare.
Info
Plenary shared by both rooms. It sets the focus of the 2026 cycle: moving from the general conversation about artificial intelligence to applied cases in marketing, retail, logistics, and healthcare, and explains how the day works: two parallel rooms, hands-on workshops, and a roadmap built block by block.
Plenary · 20 min
09:20 – 10:05
The new ecosystem of digital marketing and media
Media, out-of-home, and digital: how ad buying changes when an algorithm—not a media plan—decides.
Info
A 45-minute keynote on the new media ecosystem: what happens to advertising buying in out-of-home, media, and digital when an algorithm—not a media plan—makes the decision, and what that means for budgets and commercial teams in the region.
Keynote · 45 min
10:05 – 10:10
Break between blocks
5-minute break.
10:10 – 11:25
Agentic AI in advertising: automating lead capture
AI agents that qualify leads, build proposals, and answer quote requests without waiting for the sales team.
Info
A hands-on 75-minute workshop. You'll work with AI agents that qualify leads, build proposals, and answer quote requests without waiting for the sales team. Attendees leave with a working flow, ready to adapt to their own operation.
Workshop · 75 min
11:25 – 11:45
Networking coffee + interactive wall
The day's real conversation slot. Shared by both rooms.
Info
Twenty minutes of networking shared by both rooms, with an interactive wall. It's the day's real conversation slot: use it to cross-connect contacts between rooms.
Networking · 20 min
11:45 – 12:30
Border crossing and regulatory compliance: AI for customs and USMCA
Tariff classification, rules of origin, and customs documentation: where AI reduces the error that stops the cargo.
Info
A 45-minute applied case on tariff classification, rules of origin, and customs documentation: where artificial intelligence reduces the error that stops cargo at the border crossing, and what USMCA compliance requires.
Applied case · 45 min
12:30 – 13:30
Executive lunch with themed tables
Each table with a topic and a host: customs, energy, talent, cybersecurity, CX. Includes interactive wall.
Info
A 60-minute executive lunch with themed tables, at the same time in both rooms. Each table has a topic and a host: customs, energy, talent, cybersecurity, and customer experience. Includes an interactive wall.
Themed tables · 60 min
13:30 – 14:45
AI agents for the cross-border supply chain
Pricing, documentation, and carriers handled by AI agents, without adding headcount at every demand peak.
Info
A 75-minute workshop with a live demo. Pricing, documentation, and carrier coordination handled by AI agents, without adding headcount at every demand peak: how it's built and what results it delivers.
Workshop + live demo · 75 min
14:45 – 14:50
Break between blocks
5-minute break.
14:50 – 15:20
Cloud and operations: the invisible engine behind sales
Cloud infrastructure, data governance, and cybersecurity: the foundation that keeps operations running when traffic spikes.
Info
A 30-minute live demo on the invisible engine behind sales: cloud infrastructure, data governance, and cybersecurity—the foundation that keeps operations running when traffic spikes.
Live demo · 30 min
15:20 – 15:25
Transfer to plenary hall
15:25 – 16:00
Joint closing: 3 takeaways per room + Q&A + 90-day roadmap
Synthesis of the day and closing of the checklist to take back to the plant.
Info
Joint closing plenary: three takeaways per room, open Q&A with the audience, and the 90-day roadmap. The checklist each attendee takes back to their plant or operation is completed here.
Plenary · 35 min
16:00 – 18:30
Networking cocktail
Info
Two and a half hours of networking to close the day and continue the conversation with speakers, partners, and attendees from both rooms.
Networking
Why attend the AI Summit Tijuana?
The event where artificial intelligence meets regional development. An experience designed to inspire, connect, and take action from business leadership.
Strategic content
Participate in sessions designed to make informed decisions, with a long-term vision and real case applications of AI in key productive sectors.
Networking
Connect with business leaders, researchers, entrepreneurs, and authorities in a genuine collaborative environment with concrete opportunities for networking.
Practical workshops by industry
Learn how to implement artificial intelligence in your sector through sector-specific workshops focused on manufacturing, health, education, logistics, and more.
Business leadership
It is part of the new stage of union leadership promoted by the Concejo Coordinador Empresarial de Tijuana (CCE), where technological innovation guides the sustainable economic development of the region.
International projection
Tijuana is a natural bridge to one of the most important innovation ecosystems in the world. This event capitalizes on that position to open global doors.
Expert Speakers
Listen to the protagonists of change: leaders who not only envision the future but are also building it with applied artificial intelligence and territorial vision.