GenAI-Questionnaire Frontera Futura

What is GenAI and why this survey?

Generative Artificial Intelligence (GenAI) allows machines to create new content from existing data. Tools like ChatGPT or Gemini are just examples of a much broader shift that is already impacting areas such as customer service, manufacturing, education, health, and marketing.

This survey, directed exclusively at companies in Tijuana and the border region, seeks to understand how they are adopting GenAI: for what purposes they use it, what challenges they face, and what results they obtain.

The findings will be presented at the Frontera Futura event as a public report that highlights the real opportunities and challenges of this technology in the region.

About you

How many collaborators the company has?
What is your role within the organization?
What productive sector does your organization belong to?

AI Strategy and Maturity

What is the maturity level of the GenAI team in your organization?

With this, we seek to know if your company already has specialized people in GenAI, if it is forming teams, or if it has not yet started that process.

What is your organization's approach to scaling GenAI?

This helps to understand how GenAI is being implemented: whether it is being done experimentally, gradually, or if it is already being given high priority as a strategic tool.

Does your organization have a roadmap for scaling GenAI?

A roadmap indicates that there is a clear plan to move forward. We want to know if your organization has already thought about how to grow with GenAI or if it has not yet reached that point.

Does your organization have a clear strategy for GenAI?

We want to know if the use of GenAI is part of a defined plan in your company, or if it is still in an exploratory stage. This indicates the level of formality and commitment to the technology.

Investment and pilots

Has your organization conducted GenAI pilots in the last 12 months?

A pilot is a test or experiment. This question helps to know if your organization has already tried GenAI and how the experience was.

What financial model does your organization prefer for GenAI?

We want to know how companies prefer to access GenAI solutions: whether by paying a fixed fee, via subscription, sharing costs, or with other schemes.

How do you expect investment in GenAI to change in the next 24 months?

This question seeks to understand how organizations view the future of GenAI: whether they plan to invest more, maintain the current state, or reduce their efforts.

What level of investment does GenAI represent in your current technological budget?

We want to know if the organization is already allocating specific financial resources for this technology or if it is still not a priority.

Use cases and outcomes

In which areas is GenAI used or planned to be used in your organization?

(Select up to 3)

What motivators justify the investment in GenAI in your organization?

(Select up to 3)

This shows the reasons why a company decides to invest in this technology: efficiency, innovation, legal compliance, etc.

What results has your organization obtained with GenAI?

(Select up to 3, and if you have not used GenAI in your organization, do not select any option)

We want to know if you have already seen concrete benefits such as savings, improvements in processes, or the creation of new products.

Risks, ethics, and governance

What do you consider to be the main obstacle to implementing GenAI in your organization?

We want to understand what prevents companies from advancing with GenAI: lack of talent, culture, technology, etc.

What lessons has your organization learned from implementing GenAI?

(Select up to 3, and if you have not used GenAI in your organization, do not select any option)

This question allows us to gather practical learnings that could help other companies in the region.

How advanced is your governance or ethics framework for GenAI?

With this, we seek to know whether there is already an internal structure in place to ensure the correct and responsible use of technology.

Is there a formal policy on the responsible use of GenAI?

A formal policy indicates a commitment to the ethical and transparent use of this technology.

From which area does the greatest pressure come to use GenAI responsibly?

We are interested in knowing who is leading or pushing this issue within the organization.

Do you think the use of GenAI conflicts with your company's sustainability goals?

Explore whether it is perceived that the use of AI has a negative environmental, energy, or organizational impact.

Sentiment and perspective on GenAI

What is your strongest feeling regarding GenAI?
Do you think GenAI will be a "game changer" for your industry?